Create a discount code (coupon)

Make a coupon code for a percentage or dollar amount off, limit who can use it, and test it safely.

Coupons let you offer a launch discount, a scholarship rate, or a code for past clients. You'll also use one to test your own checkouts with a $1 real payment.

Before you start

• Time: 5 minutes.
• Have ready: the discount, the dates it runs, and any limits (how many uses, which products).
• The product exists if you want to limit the code to it. See Add a product to sell.

Steps

1. Go to Payments > Coupons and click Create Coupon (top right).
2. Coupon name: a name for your own reference, for example "Fall launch".
3. Coupon code: what clients type, for example FALL20. Or click Generate for a random code.
4. Coupon type: choose an amount off (for example $50 off) or a percentage off (for example 20% off), then enter the value.
5. Start date-time: it defaults to now. Change it if the code should start later.
6. End date-time: set it if the code should expire. Leave it empty for no end date.
7. Under Coupon usage rules & restrictions, tick what applies:
   • Limit the total number of times this coupon can be redeemed, then enter the number.
   • Limit to selected products on which the coupon can be applied, then pick the products. Searching by SKU is the quickest way to find one.
   • Limit use to once per customer.
8. Recurring subscription duration: leave it on the default, First payment only. One-time products always get the discount once, whatever you pick here. Checkout forms don't take coupons on subscriptions right now (see below).
9. Click Create Coupon.

Make a test coupon

Before clients use any paid checkout, test it with a real card for $1:

1. Create a coupon with an amount off that leaves $1 to pay. For a $97 course, that's $96 off.
2. Limit it to that one product and to 3 total uses.
3. Buy with it in a private browser window, then refund the $1 in Stripe. If your checkout can't take coupons (a subscription, or Stripe Checkout (Redirect)), test at full price and refund right after. See Refund a payment.

Where clients enter the code

• Booking pages: under "Have a promo code?" once you attach the coupon to the session. See Take payment when clients book.
• Checkout forms: only for one-time purchases, when the form uses Embedded Card Payment and Allow Coupon Codes is on. Carts with a subscription (recurring or mixed) are blocked, and Stripe Checkout (Redirect) takes no coupons. See Set up a checkout form to sell a program or product.

Check it worked

• The coupon shows in Your Coupons with its code, Active, the discount and the limit (for example "8/50 uses").
• After a test purchase, the uses count goes up by one.

If something's off

• "Coupon not valid" at checkout: check it's Active, the start time has passed, it hasn't expired, and the use limit isn't reached. If you limited it to products, it only works on those.
• No place to enter a code on a checkout form: the form is set to Stripe Checkout (Redirect), which doesn't accept coupons. Switch it to Embedded Card Payment.
• The code works for you but not for a client: test in a private window, signed out. A bug affecting signed-out visitors on embedded checkouts was fixed on October 19, 2026.
• You want to pause a code: use the on/off toggle on its row instead of deleting it, so you can switch it back on later.
• A coupon won't apply to a subscription on a checkout form: that's expected right now. Checkout forms take coupons on one-time purchases only.