Add an order bump, upsell or two-step checkout
Offer an add-on at checkout, a one-click offer after purchase, or split checkout into details first and payment second.
Three ways to shape a checkout. All are switches on the checkout form's Settings tab, so set up the basic checkout first.
| Option | When buyers see it | Good for |
|---|---|---|
| Order bump | On the checkout, before they pay | A small add-on: a workbook, a recording, one extra session |
| One-click upsell | Right after a successful purchase | A bigger next step, like moving from the course to group coaching |
| Two-step checkout | Step 1 their details, step 2 payment | Capturing a name and email before payment, or asking a few questions first |
Before you start
- Time: 15 minutes each.
- You'll need: a working checkout form with its main product chosen. See Set up a checkout form to sell a program or product.
- For a bump or upsell, the extra product created in Payments > Products. See Add a product to sell.
- Check your checkout type supports it. Both checkout types support order bumps. One-click upsells work only with Stripe Checkout (Redirect), not Embedded Card Payment. You can confirm under WHAT THIS MODE SUPPORTS in Settings > Checkout Flow.
- Bump and upsell products must be one-time products. Subscriptions won't appear in the list.
Add an order bump
- Open the checkout form and click Settings.
- Scroll past Primary Products to Order Bump Options.
- Switch on Enable Order Bump ("Show an add-on offer on the checkout form before payment").
- Fill in the fields that appear:
- Bump Headline: short and specific, like "Add the 30-page workbook for $27".
- Bump Description: one or two sentences on why it helps.
- Checkbox Label: the words beside the tick box, like "Yes, add the workbook".
- Pre-selected by Default: leave this off. Buyers should choose the add-on themselves.
- The add-on product, picked from your one-time products.
- Scroll up to Checkout Sections. In SECTIONS, make sure the Order Bump row isn't hidden (no crossed-out eye). Click the eye to show it if needed.
- Click Save Settings.
Add a one-click upsell
A one-click upsell appears after payment. The buyer accepts with one click, without typing their card again.
- On the checkout form's Settings, find One-Click Upsell (right below Order Bump Options).
- Switch on Enable One-Click Upsell ("Show an upsell offer after successful purchase").
- Fill in Upsell Headline and Upsell Description, and pick the upsell product (one-time products only).
- Click Save Settings.
In a funnel, give the offer its own page with an Upsell step after the checkout, and a Downsell step (a lower-priced alternative) if you want one. Steps are added on the funnel's Steps tab. See Build a funnel. Products for those steps are set on the checkout or order form block on that page, not on the step itself.
Keep offers kind
One relevant add-on and at most one follow-up offer is plenty. Your buyers said yes a moment ago. Respect that by making the next step clear and easy to decline.
Turn on two-step checkout
- On the checkout form's Settings, scroll to Checkout Flow.
- Switch on Two-Step Checkout ("Step 1: Form fields, Step 2: Payment").
- Optional: switch on Survey Mode to ask survey questions in step 1. This turns on two-step automatically.
- Click Save Settings.
The form's name doesn't decide its mode. A form named "Two-Step Checkout" with the switch off is still one page.
To keep everything on one page, leave both Two-Step Checkout and Survey Mode off.
Check it worked
Payments don't run in the builder, so test on the published page in a private window:
- Bump: the add-on shows before payment. Buy once with it and once without, and check the totals.
- Upsell: after paying, the upsell offer appears, and accepting it adds a second order.
- Two-step: your details come first, payment second.
Test with a near-100% coupon where your checkout type allows one. Upsell checkouts (Stripe Checkout (Redirect)) don't take coupons, so test those with a real card and refund the purchase in Stripe right after. See Refund a payment.
If something's off
- "No one-time products available" under the bump or upsell: you have no one-time products yet. Create one first in Payments > Products. (The hint in that box says Settings > Products, which is out of date.) See Add a product to sell.
- The upsell never shows after payment: check the Checkout Type is Stripe Checkout (Redirect). Embedded Card Payment doesn't support one-click upsells.
- The bump doesn't appear: check Enable Order Bump is on, the Order Bump section isn't hidden, you clicked Save Settings, and the page is published.
- The checkout went two-step on its own: Survey Mode is on.
- The upsell step shows the wrong product: open that step's page and check the checkout or order form block.
- The extra purchase didn't trigger your follow-up: see Payment went through but nothing happened.